S2

Islamic marketing, a new member in the social sciences arena, has gained significant  momentum in the decade 2010–2020 (Alserhan, 2010). In this short chapter, we will  try to explain its current and possible stages of development over the foreseeable  future. Although we will not be setting time frames for each of these stages, we can  confidently say that stage one has been mostly completed and that Islamic marketing  thought currently resides in the second stage which is related to the Islamization of  traditional marketing theories. Moving into stage three where an independent body  of Islamic marketing theories begins to evolve and stage four where Islamic marketing theories are seen as an alternative theory realm will take some time to  emerge. Although for stages three and four no time frame could be predicted, it is  still reasonable to say it will happen within the decade 2020–2030 (Alserhan, 2011)